Stake Holders

More to the point, the entire list of people with a vested interest in your project. Often (always?), these are the GoalDonors.

Projects often fail for political, not technological, reasons. If the StakeHolders can't agree on the goals for the project, they are likely to all go to the development team to put their own goals in. This puts the development team in the position of making the business decisions that the business guys refuse to. At this point, the project has already failed. -- RobMandeville
Another definition of stakeholder:

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