A meme is unit of cultural information or a cultural entity which defines a cognitive-behavioral pattern
Memes perpetuate a way of thinking and can enable (or defeat) the possibility of a system. Changing the business language and stories changes what is considered possible -
Some things have to be believed to be seen (Ralph Hodgson, 1871-1962 - Poet)
Memetics is important because the recognition of existing obstructive memes and the creation of new memes can facilitate insights and adaptation,
See also, or perhaps instead, MemesShmemes and MemesDontExist.
Richard Brodie, "Virus of the Mind - the New Science of the Meme", Integral Press, ISBN 0-9636001-1-7 , 1996