AdamRifkin squandered his life on entertainment through movies, books, music, and alcohol, until he found himself working at Hewlett-Packard on mobile distributed processes for their "Client Utility" project. He later went to Microsoft to study Internet-Scale Event Notification Systems. In 1999, he left Caltech to found KnowNow?, for which he still serves as a Director; he currently serves as a Fellow at CommerceNet? as well. All he knows now is FormAndFunctionAreOne.