In the context of ExtremeMarketing
, the PurchasingAgent
is someone who collects requirements from others and acts as an agent to buy what's needed from suppliers.
are most valuable when they are dealing with large numbers of competing suppliers offering what are essentially commodities.
There can be a bewildering number of variables in such purchasing processes and good agents can save people a lot of time, frustration, and money.
Where the acquisition of software is treated like a commodity, a PurchasingAgent
is supposed to get terms and conditions that meet the commodity expectations of the enterprise at as low a price as possible.
If you are marketing to PurchasingAgents?
, differentiation is generally a difficult topic.
are treated by PurchasingAgents?
as largely empty noise.
They will, however, respond to in-depth discussions of real UserStory
materials because good a PurchasingAgent
purchases what their user needs.
to a PurchasingAgent
It means providing simple, clear descriptions of the product, complete information about pricing, support, and upgrades, and a quality list of references.
That is ExtremeMarketing
to this community.
Done well, they'll help you with the DecisionMakers?
, users, and TechnologyExecutives?
It is as important to the PurchasingAgent
to buy your product and satisfy their user (client) as it is for you to sell them the product.
As agents, they need a lot of help brokering the deal.